There can be little doubt that CSR, i.e. managing your business’ environmental impacts, how you are working with suppliers and local communities, and how your employees contribute to and share in the rewards of your commercial success, all contribute to the engagement and retention of your company’s work force. (more…)
Posts Tagged ‘Corporate Social Responsibility’
Corporate Responsibility: a dead parrot?
Monday, May 18th, 2009As the Recession has started to bite, budgets have been slashed and projects mothballed across all sectors and industries. Investments in Sustainability, Corporate Responsibility and Carbon Management have been no exception. For many, who see such spend as purely discretionary, the demise of such, potentially “distracting”, initiatives has been loudly heralded. But is the “parrot” really deceased, or are the obituaries premature?
Is CSR a dead parrot?
The reality is that in cash-strapped times like the present, the principles of Sustainability, applied in a materially relevant way, should be seen as more - not less - important in ensuring long-term organisational survival. Properly planned and implemented, such initiatives can provide a stimulus for all sorts of good business practices, whether cutting costs through targetted reductions in energy use, enhancing loyalty through increased employee engagement, or speeding up planning processes through effective stakeholder management> in all such instances the effective implementation of the right initiatives in the right way can rapidly and meaningfully add to a companies bottom line. (more…)
