For great cleantech start-ups, today’s economic climate is both a gift and a burden. Climate change, both in its environmental and economic senses, has brought new opportunities to clean technology. With carbon reduction an ever-increasing priority, and an economic situation where conservative behaviour is no longer an option, the time is ripe for disruptive technologies in the cleantech space. However, the challenge is to make sure that companies with these great technologies don’t drop off the edge just because they cannot find the cash to keep them going.
So what should companies do if they are struggling to find finance? The good news is that there is still money out there for companies who have a strong technology with great commercial potential - it’s just that the bar is higher. The answer for start-ups is firstly to really nail down their proposition, and secondly to target their search for investment effectively. (more…)
