Field Marketing Manager-Milan - CareerNRG

Field Marketing Manager
Milan, Italy

Main Responsibilities

• Create and integrate system solution offerings and effective go-to-market strategies including product launches to ensure differentiation and growth. Be a proactive force in helping the organization position itself to grow revenue profitably.
• Collaborate with the global product management team, the regional sales team, and other functions to identify requirements for system solution offerings.
• Understand customers' clinical and economic needs, and then map the values and benefits of the company's system solution offerings to those needs.
• Instill marketing principles, discipline, and accountability throughout the organization.
• Searching suitable system service suppliers & installers for further distribution;
• Developing regional marketing strategy, value proposition and positioning.
• Communicate the business' strategy and vision internally and externally.
• Establish and optimize operational marketing processes.
• Assist in driving revenue growth through lead generation and mobilization of the field marketing team.
• Manage a dedicated, results-oriented regional marketing team. Evaluate the team continuously to create a team that is appropriate to the business challenges.
• Facilitate innovative total customer offering development to ensure customer success
• Key contributor to Annual Strategic Plan, ensuring regional/operational plans & executions are aligned with global Field marketing plan (value proposition, positioning, marketing mix, etc.)

Position Requirements

• Experience leading marketing strategy and go-to-market for a global, technology-oriented company. Ideally, he/she will have knowledge of the PV industry.
• A proven track record of instilling marketing discipline and accountability within a global business.
• Commercialization experience with a focus on building market awareness and go-to-market strategy and execution.
• Hands-on experience developing and deploying processes, tools, and metrics to drive marketing accountability, transparency, and results.
• A best practices mentality and ability to incorporate best practices into the marketing organization.
• Business and financial acumen.
• An inclusive leadership style with a focus on personal involvement, trust, and flexibility.
• Leadership skills that will help cultivate a culture of the company Growth Values and integrity.
• High level of integrity and capacity for sound judgement in all situations
• Exceptional communication skills.
• Customer focus and ability to build rapport at all levels internally and externally.
• A reputation for collaboration and teamwork.
• An ability to align product, field, and corporate marketing together to create a strategic advantage for the business.

Location:

This role is located in Milan, Italy reporting to the Marketing Director

Languages

Italian - Mother Tongue

Job Details